Create or revamp your landing pages for your trade shows.Even with the interim shift to virtual and digital trade shows and events, now is the perfect time for planning and improvement for your in-person events. PLAN AND IMPROVE YOUR DIGITAL MARKETING AND SOCIAL MEDIA This past year has also proven how important digital marketing and social media promotion can be for businesses.If you are seeing some of your shows cancel, reschedule (or reschedule again), here are 5 checklist items to make sure you stay on track with your trade show marketing strategy during this strange time. Although this may be disappointing for your business (trust us, we get it!), this past year and a half has shown just how much face-to-face marketing benefits businesses. Just when we were all feeling like we may be “in the clear” with the majority of planned in-person trade shows taking place successfully, a handful of shows have been canceled or rescheduled again.
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