SMG will not want to be tied into an agreement whereby it looks unlikely that they will receive the monies that are due to them. Well, it is likely that the naming rights agreement between Phones 4u and the arena’s operators, SMG Europe, will have had a clause in it under which if Phones 4u enters administration, then SMG would have the option to terminate the agreement.
Phones 4u’s administration does not directly affect SMG Europe’s operation of the arena. Phones 4u’s relationship with the arena is governed by a naming rights agreement, which is essentially a sponsorship agreement under which it can brand the venue and use it to promote its business. The reason for this is that the arena is not operated by Phones 4u but is owned and operated by SMG Europe and has been for 20 years, and SMG continue to operate normally. The arena’s spokesperson has stated that it’s business as usual for the arena. The news that Phones 4u has entered administration raises, amongst other important questions, thoughts for many Mancunians and concertgoers in relation to the Phones 4u Arena in Manchester. How do I achieve Oratto contributor status?.How do I become an Oratto premium Lawyer?.
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